A Complete Guide to On-Page SEO Updated for 2025

Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”. Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content. Actually, not all pages without internal links are problematic.

These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results.

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Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing. In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally.

This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for. Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic. You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.

• It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO algorithms and trends.
• Pages that best match a search query appear higher in results, driving more clicks.
• As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021.
• The URL should be pasted into column B, the page title into column C, and the description into column E.
• These bots follow links from page to page, discovering new and updated content across the web.

You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings. They also provide context for complicated processes or difficult-to-describe features.

How to Optimize On-Page SEO with Tools

Say you wanted to write about “how to become a freelance writer,” for example. Searching this keyword on Ahrefs keyword explorer would show you how easy (or hard) it would be to rank for it. You’d also see specific questions people are asking about the subject, as well as an estimate of how many people search for the keyword every month. Search engine optimization (SEO) is inextricably SEO Anomaly linked to digital marketing. So if you’re interested in the field, it pays to understand the basics of SEO.

Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website. On-site SEO services are also a great way to ensure you optimize your site right. Our SEO company will know how to implement the right keywords and optimize your page to incorporate those keywords. We’ll also help you create quality content, improve errors on your site, and improve your page speed.

You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page. Uncover your ratio of good vs bad links so you can perform better on Google.

On-Page’s Auto-Optimizer, a revolutionary tool that does all the heavy lifting for you. Use the list of relevant words that your competitors might not be using… You’ll end up with a list of topics that can help solidify you as an authority in your field. Tell the tool where the link within the guest post will be pointing.